In last week's newsletter I shared that we've been using AI (artificial intelligence) to help our team create better & faster marketing!

That newsletter was met with 2 very different reactions, including this one...

I'm sharing this particular response, because it's representative of a current narrative about AI that is important to dispel.

Is AI designed to replace humans in a business?

The short answer is mostly NO, or NOT YET, and in many cases NEVER.

I agree with this person's sentiment that AI is NOT a replacement for humans. And NONE of our emails, videos, or social media posts would suggest that!

I am a fervent supporter of hiring real live humans to do real work! This is one of the pillars of growing & scaling your business "The Sustainable Way"!

That said, another principle of growing & scaling "The Sustainable Way" is learning how to Work Smarter, not Harder!

Think about Artificial Intelligence like a big red EASY BUTTON. There are so many amazing tools, like Jasper, that can help make work EASIER, FASTER, and BETTER for you and your team!

AI is here to stay, whether you like it or not. And if you're not using it, you should know your competition is.

Many of you, including professional bloggers, content creators, and marketers, shared how you're embracing AI tools in your business...and LOVING it!

So the question you need to ask yourself is....

Do YOU want to work harder or smarter?

I sure hope you answered the latter of the two, because that IS the pathway to Sustainable Success in business.

If you haven't checked out Jasper, the marketing/writing/content creation tool that we're loving right now, you can do it right here and get 10,000 AI - generated words for FREE!