I see a lot of business owners making this mistake right now. Instead of being super transparent about what they're selling + how to get it, they're sending their customers of a scavenger hunt.⁠ ⁠

Humans are notoriously lazy and when you don't share the full details of how a customer can buy from you, you're adding unnecessary friction to the buying process, which leads to low or no sales.⁠ ⁠

So as we shift into this new way of being and doing, I encourage you to be transparent about these 5 things as you promote your business.⁠ ⁠

WHO - Make sure say your name + your business's name. This is important for branding purposes and attracting new people into the mix.⁠ ⁠

WHAT - Specifically, what are you selling. It needs to be really clear to someone who doesn't know you or your business.⁠ ⁠

WHEN - Is it available now or later? For a limited time or on-going? Is there a date/time?⁠ ⁠

WHERE - Where do you get it? Is it digital or virtual? Is it an order ahead and pick it up curbside? Is it delivered to your door. ⁠ ⁠

HOW - How does your customer buy it? This is where you want to be providing an exact URL or email address for people to sign up for what you're selling. The call to action needs to be easy for the customer to take action!⁠ ⁠

Remember this...⁠ ⁠

1. People are notoriously lazy, so make it easy for them to buy.⁠ ⁠

2. People are not mind readers, so provide details to make it easy to understand.⁠ ⁠

3. People want to support small businesses, so don't hold back on promoting what you're selling.⁠ ⁠

This is not the time to disappear.⁠ ⁠ It is the time to innovate, to fail forward, to figure it the F out. This is the entrepreneurial spirit, so let's get after it.⁠

We’re on a mission to help entrepreneurs build powerful, purposeful, and profitable businesses. That mission remains unchanged. If you’re an entrepreneur or business owner who’s looking for support during this unprecedented time, join the Hatch Tribe Collective. Our virtual membership gives you access to our amazing community of fellow business owners, workshops, coaching, networking events and more.