Over the years, marketing tactics continue to evolve and today, much of what we do is mobile. If you think about it, we can do virtually anything straight from our smartphones or tablets. Because of this, businesses have shifted from traditional marketing to new forms of mobile marketing in order to keep up with the times and reach their target demographic in the most effective way possible. 

Mobile marketing allows you to attract consumers via their mobile devices, making it easier for them to learn more about your business and products. This tactic is a quick way to increase your leads and convert those sales into returning customers. In 2020, mobile accounted for 40% of all online sales and this number is projected to surpass 50% by 2022. 

If you’re looking to grow your business and attract more customers, here a few strategies you can use to ensure your business is prepared for a mobile-first future. 

1. Social Media

Social media is a powerful tool that can help attract new customers and grow your online presence. It’s a platform that you can use to help consumers get to know your brand—who you are and what you stand for beyond the products you sell. There are multiple platforms you can utilize, each having its unique offerings. 

Instagram for example, allows you to link your products directly on your photos which can help increase sales since customers can get to the product they want with one click. On the other hand, TikTok is a new platform that many businesses are hopping on to lure consumers to their business. Consumers are interested in engaging video content and TikTok is the perfect place to do that. Your brand’s online presence is crucial in a mobile-first world and social media is the perfect way to start building your brand online. 

2. SMS Marketing 

SMS or text message marketing is another way to reach your customers quickly. This is a great way to keep your customers coming back to your business, increasing that customer loyalty. You can send quick text messages to their smartphones, offering special deals and promotions that will be hard to pass up. This tactic is a great way to entice your customers to come to your website and purchase something in real-time. 

3. Email Marketing 

Similar to SMS marketing, emails are another great way to notify your customers about new products or special promotions. Make sure to have an email sign-up on your website for new customers. Even if they didn’t end up purchasing something during their initial visit, you’ll have their information and can start building an email list to send existing and potential customers special promotions and get them coming back to your website. 

4. Mobile-Friendly Website 

The last and probably most important strategy for ensuring your business is prepared for this mobile world is to ensure your website is optimized for mobile! Since many consumers will access your website through their mobile devices, it’s crucial that they’re able to do so without running into any issues. To understand if your site needs improvements, ask yourself these questions: 

• Does my website load within 3 seconds?

• Is my website easy to navigate on all devices (mobile and desktop)?

• Is it easy for users to perform actions, like making a purchase, on my website from a mobile device? 

If you answered no to any of these questions, here are a few tips for optimizing your website for mobile: 

1. Prioritize your website speed. Slower websites have higher bounce rates. 

2. Make the UX seamless. Smartphone users are more likely to purchase from businesses with a quick and easy purchasing process.

3. Compress images. High-quality images are important, but large images can slow down your website speed. 

4. Use the correct font size. The text on your website should be readable and easy to scan.  

5. Choose a responsive web design. A responsive HTML code will automatically adapt your website according to the device it’s being accessed on.  

As a business owner, there’s no better time than now to optimize your website for mobile and lure in new customers through these effective mobile marketing strategies. The tips outlined in this article will help your business thrive and prepare you for a mobile-first future. 

Corey Doane is a creative writer and content marketer from San Diego. She writes for clients in a wide range of industries from small business, personal finance and lifestyle.