About Hatch Tribe
& Hilary P Johnson
The Heart & Strategy Behind Hatch Tribe
Hatch Tribe is a business strategy and leadership consultancy that helps entrepreneurs grow smarter, lead better, and build sustainably successful businesses — with clarity, confidence, and intention.
Founded in 2016 by Hilary P. Johnson, Hatch Tribe began as a community for women entrepreneurs seeking real connection, support, and growth. What started as a local gathering quickly evolved into something more — a trusted space for honest conversations, strategic guidance, and transformative results.
Today, Hatch Tribe operates as a coaching and consulting practice serving small business owners and founders who are ready for their next season of growth. Whether through one-on-one advisory, leadership development, or facilitated team workshops, our mission is simple:
To help business owners experience success — without burning out.
We believe in smarter growth — the kind that’s strategic, sustainable, and rooted in who you are and where you want to go. Because when you lead with vision, clarity, and confidence, you build a business (and life) that actually works for you.
Our Philosophy
At Hatch Tribe, we believe…
Strategy should be smart, not overwhelming
Growth should feel aligned, not exhausting
Leadership is personal — and it starts with knowing yourself
Business should support your life, not consume it
About Hilary Johnson
Hilary P. Johnson is the founder of Hatch Tribe — a business strategist, leadership advisor, and seasoned entrepreneur who’s spent a decade helping business owners grow smarter and lead better.
She brings a rare mix of real-world business savvy and sharp strategic insight, thanks to a career that spans corporate marketing, brand management, entrepreneurship, and high-impact coaching. Before launching Hatch Tribe, Hilary ran multiple businesses of her own — some that scaled, some that sold, and some that she intentionally chose to close. That lived experience shapes everything she brings to the table: she gets what it really takes to build a business that lasts.
Since founding Hatch Tribe in 2016, Hilary has coached and mentored hundreds of entrepreneurs across industries, helping them simplify the complex, make confident decisions, and grow businesses they’re proud to lead. Her work is deeply rooted in strategy and leadership — but always tailored to the person behind the business. She’s also a sought-after speaker and team facilitator, bringing her no-fluff, high-empathy approach to organizations who want real change and lasting results.
Hilary’s style is direct but thoughtful, strategic but human. She’s not here to play guru. She’s here to guide — with clarity, candor, and a deep respect for your version of success.