Do you want to grow your business? 

If the answer is YES, keep reading.

When you have goals to grow your business, you have to focus on sales & marketing! These are the only 2 parts of your business that are directly linked to the MONEY!

But landing new clients isn’t super easy right?! I mean, if it were we’d all be millionaires and you wouldn’t be reading this.

So how do you attract amazing new clients so you can grow your business?

There are literally hundreds of different marketing options, but there is ONE that every business owner needs to focus on.

Your website!

Your website is one of your most valuable assets. Think about it. You own it (unlike your social media pages). You can do whatever you want with it. It’s available for 24/7/365 for anyone with internet access across the world!

So how do you turn your website into a magnet for dream clients?

You learn to give Google and its millions of daily users exactly what they want. That’s what Search Engine Optimization is all about. And it’s an absolute MUST if you want to win in 2024 & beyond.

Let me show you how by giving you an inside peek at the Hatch Tribe website.

Our website currently ranks on Google for 657 keywords.

Keywords are quite literally making or breaking your ability to attract clients.

Here’s why.

Google is the gatekeeper for your business. Their search engine is “deciding” (through a super advanced algorithm) what content is being shown to its users….millions of times per day. 

So when someone searches for your business or industry, do YOU come up or do your competitors? The answer to this question is why ranking for keywords matters! 

The words on your website are “informing” Google whether YOU & your business are relevant for a user’s search! You want your website to rank for the keywords that are relevant to what your business offers. 

Hatch Tribe has 47 Top 10 keywords. That means that we have 13 keywords for which we are shown in the Top 10 results on the search engine results page.

Why does this matter? Because the higher you rank on the search engine results page, the better!

Think about it. How often do you go digging into Page 4 or 5…or 10 or 15…for the answer to your search query? Hmmm…mostly never.

Just take a look at some of the keywords that are on our Top 10 list.

You think these keywords are good for my business?

You’re damn right! This is precisely what we offer and we want to rank for these keywords!

And here’s the best part. We did NOT pay for this.

This is all ORGANIC.  

Now, I need to be 100% clear here. These results do NOT come overnight. And there are some businesses and keywords that are astronomically hard to rank for. And in some cases doing Google Ads is a GREAT idea.

But that said…

EVERY business owner can find opportunities to improve their presence online. Search engine optimization is how you get Google to give you more (organic) love!

Over time you’ll rank for more keywords, get shown in more search results, and attract all those amazing clients you need to grow your business.

So today I’m going to share 3 steps to attract more clients online using the power of search engine optimization and Google!

3 Steps to Attract More Clients Online

Look for Keyword Opportunities

The first step to attracting more clients online is to look at your keywords.

We start by looking at your website first. What keywords do you currently rank for? What kind of traffic are they getting and how well do they overlap with what you offer and want to sell?

Then we take a peek at your competitors. We’ll see what keywords their ranking for and how much traffic they’re getting from those keywords.

Then we start digging for unique opportunities for your business. We look for keywords that are relevant to your business with high traffic, but low competition.

Create SEO-Optimized Content

In order to rank higher on Google, you need to create and publish content on your website that is “search engine friendly” and that builds your topical authority.

Think about topical authority as your website's expertise and credibility on a particular subject. The more consistent you are in creating high-quality content around a subject close to your business, the more Google will reward you!

This content can be published on existing pages, such as improving sales pages and the like. But it’s often built through your blogging!

Juice Up Your Traffic with Backlinks

Now here’s a little secret for you. It’s not just about publishing amazing content on your website.

You need other people (aka websites) to vouch for you! This is what we call backlinks, which is when other websites link to you. 

When reputable websites link to you, they are sharing some of their own domain authority & credibility with you. And it’s showing Google that you might just be the real deal!

Hatch Tribe currently has 950 backlinks. That’s 950 different times a website is linking to one of our pages.

There are loads of interesting ways to get backlinks from really amazing websites, ranging from requests for insertions, guest articles, quotes, podcasts, interviews, and so much more!

Are you intrigued by all this?

If you’re curious about improving your website so you can start organically attracting more of the right clients, let’s talk.

Book a complimentary 20 minute website SEO consultation and I’ll give you an initial impression of what’s working for your website right now…and what’s not!

If you don’t find a time that works for you, email us here!

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