The 1 Thing Missing in Your Marketing

There's one thing that might be missing from your marketing that's actually causing you to not get the sales that you would like.

What is it?!

Early on in your business do you remember creating your Ideal Customer Avatar?

You probably sat down and started writing out all the things you knew about your Ideal Clients! What’s she like? Where does she spend her time? How old is she? What does she like? What pain is she experiencing? Maybe you even gave your avatar an actual name, like Hannah!

Now this is a great exercise and I'm not going to knock that for one minute.

In fact, it's a really important part of really understanding and articulating who it is that you seek to serve in your business. You’ve illustrated your target market and the person you want to aim all of your marketing AT! This is what my mentor, Brandon Lucero, calls the Struggling Avatar.

But if you stop here, you’re falling short in your marketing because…

You ONLY identified the person BEFORE you work with them!

You now need a 2nd AVATAR! This is what Brandon Lucero calls the Future Paced Hero!

What happens after a client works with you? What's the transformation they're going to experience? And who is that future person when they’re experienced all those amazing benefits of working with you and your company?!

That’s the Future Paced Hero!

Most entrepreneurs and businesses are really great at articulating the “Struggling Avatar” and putting out messaging that speaks into the “pain” of whatever your ideal client is experiencing.

But you also need to learn how to illustrate the “Future Paced Hero” as show your potential clients exactly who they’ll be after working with you!

Where do you intend to take your clients? What’s the promise land look like when they get there?

This very well could be the missing piece in your marketing strategy! And I want you to learn how to bring that messaging into your marketing so you can grow your business in even bigger ways!

My mentor, Brandon Lucero, is getting ready to kick off his Content Revolution Video Series and you don’t want to miss it. You’ll learn more about the Future Paced Hero part of your marketing, but also how so much in changing in the world on Content Marketing and NOW is the time to embrace that change.

Your marketing should be leading to sales! It should be helping your ideal clients make the decision to work with you because they can SEE exactly how you’ll get them out the struggle and into the promised land.

Sign up for the FREE 5-day Content Revolution Video Series and learn more! I guarantee this will change the way you market your business from this day forward. See you there!