Seven Marketing Tips For A SaaS Startup
Marketing a SaaS business can be hard. Startups often enter the market with a new kind of software that is unfamiliar to people, making it tough to generate leads at first. A SaaS business needs to quickly establish itself as an authority through effective marketing techniques and making use of digital and content marketing, as well as SEO.
Sell it before day zero. If you’re launching a SaaS product, you need to sell it before launch day. Before you build your product, you should start doing things like content marketing, SEO, and building a landing page where people can sign up. All of this helps you to gather the email addresses of potential users. When you launch, you have a ready-made base of potential customers. A SaaS marketing agency can help you to get all of this ready.
Attract qualified buyers. Many SaaS markets make the mistake of cast a very wide net, hoping to catch any fish at all. Be narrow, deliberate, and smart instead. You don’t want to just boost your search traffic. Instead, you want to attract qualified buyers. This is simplest to do when you are hyper-specific about who you’re targeting, what problem you’re solving for them, and why you’re the best service to solve it.
Be patient. SEO takes time, persistence, and patience. You can get the technical site-issues and optimized pages sorted in a matter of weeks, but the longer-term tasks like building domain authority, earning traffic, and boosting brand awareness takes a lot longer. Slow down, be patient, and build a smart plan.
Blog constantly. Blogging multiple times a week takes a lot of dedication. Smaller companies are often held back from developing a proper content strategy as it is a big time investment that takes a while to pay off. If you do it, it can give you a real competitive advantage. If there aren’t many others providing valuable content on a regular basis, this is an opportunity to stand out.
Research your competitors. An often overlooked SEO tactic is competitor research. If you’re struggling to come with creative keywords, do some competitor research and look at their top ranking keywords to get your own ideas going. See which keywords are being searched for the most often to get an idea of what terms you could use in your own content and pages.
Make sure your site is crawlable. A common mistake is a site that isn’t crawlable. Look at your site through the eyes of a search engine by using a text browser. If you can navigate your site with only a text browser, then it’s in a good position to be crawled by search bots.
Illustrate knowledge of your industry. There are SaaS companies springing up every day so you need to show why you’re an authority in your industry. Showcase your knowledge with blogging, contributing comments or quotes to news articles, or speaking at industry events. Show off what you know to build trust.