7 Female Business Leaders We Love to Follow on Instagram
Lady Bosses are rocking Instagram right now! Thank you @oprah, @winonaryderoffiical and @emmawatson. But it’s not just the big names.
One of the greatest things about Instagram is that it offers connection with neighborhood businesses as well as celebrities, fempreneurs just launching as well as international political leaders.
Here at the Tribe, we’re all about uplifting and connecting. Yes, it’s easy to fall into the FOMO trap when Becky With the Good Hair is constantly ‘gramming her $15 avocado toast and Bali vacays. But let’s build each other up and get inspired instead!
In that spirit, these are seven women we love to see in our feed.
You know that advice: “surround yourself with people who are going to lift you higher,” from Oprah Winfrey? Instagram counts too. What you decide to subscribe to—the images that you choose to scroll through—they have the potential to make you an even better you.
Here’s a few accounts to start with:
1. @_kimberlysnyder
What’s her deal:
A nutritionist, mom and New York Times bestselling author—Kimberly is an advocate for #beautyfromtheinsideout.
Why we love following her:
Her posts are like a breath of fresh air, a light and airy “hello” to brighten your day and inspire your next meal.
Follow if you like:
Healthy food that real people could make, adorable pictures of her chubby baby, quotes to make Mondays a little brighter.
2. @thetoteproject
What’s the deal:
Actually a two-woman team, this company’s mission is to empower survivors of human trafficking. They do it through advocacy, education, and adorable tote bags.
Why we love following them:
The totes are cute, but the best thing is that we always learn something—statistics about human trafficking, how to combat it, and where to shop so that our money makes a difference in the lives of women worldwide.
Follow if you like:
Getting a glimpse of women working in worlds much different from your own, educating yourself about issues like human trafficking, adorable handmade bags and clutches.
3. @ty-haney
What’s her deal:
She’s the founder and CEO of Outdoor Voices, an athletic clothing company geared towards real people doing their real daily activity. That means she’s all about brands being bigger than their profits.
Why we love following her:
She takes #fitspo and actually makes it inspiring instead of shaming. It feels like a motivating friends is just popping in to say, “hey! Wanna try on some cute clothes and then go for a walk?”
Follow if you like:
Unedited selfies of a woman who loves to travel and have fun, pictures of big fluffy dogs she runs with, boomerangs of people having fun working out and exploring outdoors.
4. @builtbygirls
What’s the deal:
Girls can rock STEM classes, and they can go way further too—that’s the driving belief behind this company. It empowers girls who code, connects young women with mentors and internships, and spreads the word at tech companies that girls deserve a spot at the coding table.
Why we love following them:
Inspirational quotes give us a boost on the daily, and they’re great for re-sharing with your own tribe. Plus, it’s inspiring to see young women coding and the established lady bosses that support them.
Follow if you like:
Posts tagging other amazing women to follow, quotes from women like Oprah and Sheryl Sandberg, feel-good shot of young girls learning to use their new coding skills.
5. @lauratully.co
What’s her deal:
A wardrobe stylist who explains herself as “da real talker” from “the land of be yourself,” Laura exudes down-to-each vibes while also inspiring you to up your fashion game.
Why we love following her:
You won’t mistake her for anyone else in your feed—a “Jamaica gal” who lives in Boise, Idaho is pretty iconic. She also leads @nextlevelwomenleaders groups when not styling. Hello #inspiration!
Follow if you like:
Unstuffy #ootd looks, stylish lady bosses, insight like “I’ve learned that the layers that come with leading as a woman are multifaceted. We can show up with our competence, drive, passion and confidence. All packaged in the elegance that is FEMALE. You have a seat at the table” and “y’all, so much attitude in this cool ass furniture store.”
6. @mojism
What’s her deal:
Moj Madhara is the CEO of Beautycon, she’s committed to redefining the standard assumptions of beauty. She’s political, plugged-in to “Pivotals” (that’s ages 13 to 34), and shows up to the fanciest parties wearing a plain black tee.
Why we love following her:
This pretty much sums it up. “Investors/Media: ‘What’s it’s like running a beauty brand when you so obviously don’t wear makeup?’ Me: ‘I don’t know, why don’t you go ask the CEO of Loreal and Estée Lauder who are run by men - who like me also don’t wear makeup?’ Thank you my friend @imranamed @bof for letting me tell my story.”
Follow if you like:
Billie Jean King, Eminem, political activism and #loveislove.
7. @katetparker
from "Strong is the New Pretty"
What’s her deal:
Strong is the New Pretty, her national bestseller, celebrates fierceness, strength, and decency in the next generation. She’s also a mom, a talented photographer and got a shout-out recently from Drew Barrymore.
Why we love following her:
She knows how to capture the little moments in magical light. One of our favorite shots has a girl with braces looking ecstatic in her unicorn onesie; another shows her kids making Christmas cookies; another—Costco shopping. In between, we get behind-the-scenes glimpses as her book skyrockets to the top of bestseller lists.
Follow if you like:
Photography that captures the deep looks in children’s eyes, snapshots of the little moments that make life special, reminders that beauty doesn’t look like a magazine.
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